The HAIR Foundation

Mustache 4 Cash is a fantastic local charity, designed to get people engaged in a fun way to raise awareness and donate to help at-risk youth. They benefit Byrne Urban Scholars and Colorado Youth at Risk by challenging people to either grow a mustache or color their hair for the month of October.

Myself and a group of other growers participated last year and were able to raise almost $800. Some of the feedback we got, was that the site really didn’t tell you much about what the money was for. The main mustache4cash site is more designed to get people to sign up, rather than donate.

the HAIR Foundation

This year — we decided to develop more of a marketing campaign, hopefully drawing more people in and making it easy to find the information they needed. I developed a quick team logo, a simple 1-page site, and custom business cards.

HAIR Foundation official website

The Logo

The original inspiration for the team name was another local charity, the AIR Foundation. Our HAIR doesn’t actually stand for anything, it’s just fun to capitalize. The logo is simple, and the slab serif felt right for the type of site we were creating.

The Site

The goal was to give everyone a more directed gateway to send their possible donors to. While giving more upfront information on the benefits, personifying the team and giving current stats. We wanted to add a bit of whimsical mustaching fun as well. Head to the website.

Card in use

The Cards

This is where things take a turn down. With the help of our copy writing friends, we kicked around a few ideas for the print campaign. Attempting to tie in the grower’s mustache, a fake one on the card and directions to go donate (while keeping them generic enough for the whole team) we came up with some “gems.” Keep in mind, we aren’t giving them TO kids… we’re just raising money FOR them.

HAIR Foundation cards

Check out the site at www.hair-foundation.com and take a peek. If the fundraiser is still going on, feel free to kick some $ to that Justin character.