The Denver Egotist: All I Want Is A Decent Creative Brief
August 28th, 2008
I just wanted to post a quick link to a great rant from this week.
The Denver Egotist: All I Want Is A Decent Creative Brief
Amen brother, amen.
This article got me thinking about my own creative brief, and how to make it better suit my needs. I wanted ask you guys out there:
- What are some of the most beneficial questions on your creative briefs?
- Do you have a unique one per the project? Logo design vs Web design, etc…
- Do you custom tailor one to suit your needs? Do mom and pop logo designs get the same brief that full on corporate branding clients get?
I’ve been kicking around making some modular forms to have clients fill out. A constant component with interchangeable parts that pertain to the work. Feel free to comment with your thoughts, I’d love to hear some opinions and insight out there.
